Under the name Ludwig, Laura de Weijer designs abstract artwork based on classical paintings. She transforms those artworks into tufted artpieces with the use of a tufting gun. She starts with choosing paintings with a lot of contrast, strong compositions and always looking for small details as she needs to zoom in a lot.
A computer is used to turn the artworks from realistic paintings into abstract line drawings. Then she chooses an color combination that enhances the composition. The artwork is drawed on the base fabric and tufting can start. It will take 6 weeks to finish a batch of 6 pillows. Every pillow is handmade and unique in it's design.
What she loves the most about her work is that it triggers Pareidolia. Pareidolia is the tendency for incorrect perception of a stimilus as an object. pattern or meaning known to the observer. Well known examples of Pareidolia are seeing faces of animals in the clouds. The word Pareidolia was first used by the German psychiatrist Karl Ludwig Kahlbaum, hence the name she uses for her studio.