Willem van Hooff, born in 1992, is a talented and visionary designer who is passionate about showcasing the potential of forgotten techniques, products, and materials. With a profound interest in raw and authentic design, Willem seeks to breathe new life into objects by infusing them with mind, body, and soul.
Willem believes that a good product goes beyond mere functionality and aesthetics. It should possess a mind, representing its purpose and functionality. It should have a body, exhibiting a visually appealing and harmonious design. And most importantly, it should have a soul, imbuing it with character and uniqueness that often eludes mass-produced items.
In his work, Willem explores the intrinsic qualities of materials, allowing them to guide his creative process. By embracing the raw nature of these materials, he aims to bring his designs to life and create objects that are not only visually striking but also possess a deep sense of individuality.
His designs are a testament to his dedication to craftsmanship and his desire to preserve the stories behind forgotten techniques and materials. Through his creations, Willem seeks to give these forgotten elements a new future, ensuring their legacy is not lost in the face of mass production and apparent perfection.